Components of Communication by Randy Fujishin

By Randy Fujishin
Even though the following seven components of communication operate almost instantaneously, we will examine them separately to more clearly understand their specific function. The seven components are source, message, receiver, encoding, channel, decoding, and context.

Source
The source is the originator of the message. It is the person or persons who want to communicate a message to another person or a group of people. The source of a message can be an individual speaker addressing a group, a child asking for candy, a couple sending out invitations to a family reunion, or a person writing a letter.

Message
The message is the idea, thought, or feeling that the source wants to communicate. This message is encoded or converted into verbal and nonverbal symbols that will most likely be understood by the receiver.

Receiver
The receiver is the recipient of the message. The receiver can be an individual or a group of people. Once the receiver hears the words and receives the nonverbal cues from the sender, she must interpret or decode them if communication is to occur.

Encoding
Once the source has decided on a message to communicate, he must encode or convert that idea, thought, or feeling into verbal and nonverbal symbols that will be most effectively understood by the receiver. This encoding process can be extremely creative because there are unlimited ways for the source to convert the idea or feeling into words and behaviors.

Consider a simple message such as “I want to see you again.” The source can simply say, “I want to see you again,” and smile as he says the words. He can also say, “Let’s get together again,” and cast a humorous glance, or he can murmur, “I need to see you again,” with direct eye contact and outstretched arms. He could simply scribble a note on a napkin saying, “We need an encore,” and place it gently in front of the other person. There are countless ways to encode this simple message and each one would be received and interpreted by the recipient in a slightly different way.

The important thing to remember is that you can open yourself up to the endless possibilities of selecting, arranging, and delivering messages you want to communicate. Your willingness to put greater creativity into the encoding process will enhance and deepen your communication with others.

Channel
A channel is the medium by which the message is communicated. The source can utilize the channels of sight, sound, touch, smell, and taste. For instance, if you want to communicate affection for another person, you can utilize a variety of channels or combination of channels. You can say, “I like you” (sound). You can give a hug (touch). You can wink an eye (sight). You can send cookies that you baked (taste). Or you can deliver a dozen roses (smell). You can creatively select the channels of communication to productively communicate your message.

Decoding
Decoding is the process of making sense out of the message received. The receiver must decipher the language and behaviors sent by the source so they will have meaning. After the receiver decodes the message, the receiver (now the source) can encode a return message and send it back to the other person.

Context
All communication occurs within a certain context. The context is made up of the physical surroundings, the occasion in which the communication occurs, the time, the number of people present, noise level, and many other variables that can influence and affect the encoding and decoding of messages. The context plays an important role in the communication process.

As you consider the effects that the context can have on communication, you might want to put your creativity to good use. Think of ways you can create a serene, healthy, and productive communication environment. Simple things like choosing a time when you both have an opportunity to meet. Making the actual physical surroundings clean, uncluttered, and peaceful. Maybe straightening up the house, buying some flowers to cheer the place up, and even putting on some soothing background music. Perhaps a drive in the country or a walk in a park will create a more relaxed context in which you can communicate more effectively. Whatever you do, remember that you can have some influence over the context in which communication occurs within your life.

Source:
Fujishin, Randy. 2008. Creating Communication: Exploring and Expanding Your Fundamental Communication Skills (2nd). Plymouth: Rowman & Littlefield Publisher, Inc.

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